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Faculty attends Results Based Accountability Summit

Mass Comm faculty attended a Results Based Accountability (RBA) Summit in Orlando recently. Rfba-group-pictureBA is a disciplined way of thinking and taking action that can be used to improve the quality of education. This summit will assisted faculty to adopt RBA in specific courses in the curriculum.

Dr. Kimberly Davis, Ms. Alvenia Derban, Mr. Dan Henrich and Mr. Rahman Johnson  attended the two-day summit that is funded by the Annie E. Casey Foundation along with the Expand the Bench in Performance Management Partners, FL HBCUS and Sisters of the Academy (SOTA). Representatives from other HBCUs were also involved.

The next step is to integrate the RBA into syllabai for next semester.

Faculty Member to Speak at Florida Communications Meeting

LogosMass Communications Professor Dan Henrich will be presenting two papers at the Florida Communication Association meeting Oct 21st and 22nd in Orlando. He will also facilitate two other sessions.

The first presentation is Judging the Collegiate Echo Competition – What we can learn to make our student projects more competitive and is based on his experience in judging 28 of the entries in the nationwide Collegiate ECHO competition. Over 237 student teams submitted entries this year. Most of the teams work on these yearly challenges over the course of a year. This year’s challenge was to create an integrated marketing campaign that increases awareness and consideration of Custom Adiiences among Facebook’s target audience, B2C (Business to Consumer) marketing decision makers.

His second presentation is Mass Media Curriculum Change – The Cutting Edge or the Bleeding Edge? and discusses the needs and strategies to upgrade curriculum – providing tool skills that will be relevant in the workplace. Henrich has participated in the updating of curriculum at Liberty Unversity and is part of the curriculum re-design team at EWC along with Dr. Kimberly Davis, Chair, Ms. Alvenia Derban and Mr. Rahman Johnson.


Major Changes in Department

The Department of Mass Communications welcomes Dr. Kimberly Davis as the new Chair. She comes to us as the former Chair of General Studies and brings a wealth of experience.

Rahman Johnson joins us full-time teaching television and journalism classes.

Alvenia Derban returns to us this semester teaching Intro to Mass Communications and History of the Black Press and it was just announced that SPC 200 Fundamentals of Speech will return to the Mass Comm umbrella.

For more information on the Faculty Team, please click http://ewcmasscomm.info/faculty/

Faculty Attends Health Summit

Connect2Health2Henrich was invited after a search for informed participants. “In short, we researched around Jacksonville for people who can represent the varying dimensions and issues surrounding elderly care and health. He came to our attention as we researched academicians who may be able to bring an informed perspective to an innovative design session. In this instance, we were considering someone to augment the session and participants with their understanding of eliciting stories, and empathizing and designing for a population, which are roles intrinsic to journalism and mass communications,” said Shaikh Yahya, FCC Connect2Health member.

Henrich participated in an innovative Interactive Telehealth Session called “Broadband Bridging Gaps for Seniors and People with Disabilities.” A group of five participants were presented with a real life scenario of a senior and her health challenges. The team developed a simple skit and answers to the patient’s problems using TeleHealth methodology.

During the proceedings, Henrich had the opportunity to ask several questions as the proceedings were streamed over the internet. This engendered several face-to-face discussions with participants during lunch which included, Mignon Clyburn, FCC Commissioner, Dr. Floyd Willis and others. He also discussed communication strategies with representatives from the WellFlorida Council, HCNeNetwork, The Health Copuncil of North Florida, the director of FSCJ’s HIM & MCB Program and several IT consultants. Henrich also joined with the FCC social media consultants to post on Twitter and Linkedin. In addition, the office of Congresswoman Maxine Waters saw the live streaming and contacted Henrich. Waters is the incumbent of California’s 43rd district.

Writing and Television Production

It is essential that students leave college with basic skills in all facets of television production. Here at EWC we teach two TV production courses, MCM 340 and MCM 349. These courses are broken down as follows:

TV Director and Actress Debbie Allen
TV Director and Actress Debbie Allen

MCM 340 – TV Production. 

Student Learning Outcomes are:

  1. Produce and direct video productions with realistic understanding of resources and goals.
  2. Translate scripts into video images and television and film programs.
  3. Understand the business of broadcasting and video production.
  4. Learn and demonstrate the operation of video field and studio recording and video editing systems.

Students will do a variety of projects, including scripting, camera operation, switching, audio, direction and a single camera project that will be edited with industry standard software.

CamerablackmanMCM 349 – Advanced TV Production

The student outcomes are very similar but the student produces high value productions. We expect the student to know,  understand and use the vocabulary and have advanced writing a production skills. Although we teach scriptwriting in our TV courses students may take Writing for Radio and TV

Writer and Director Spike Lee
Writer and Director Spike Lee

MCM 330 – Writing for Radio and Television

Here are some general statements about teaching students to write for television, radio and new media.

  • Learning to write for television, radio and new media is an active process for the student.
  • Active learning does not mean simply applying pen to paper or fingers to keyboard.
  • Conducting research is a critical aspect of writing.
  • Applying, through synthesis, is a critical by-product of the writing activity.
  • Learning to write for television, radio and new media builds upon prosaic writing technique.
  • Writing for television, radio and new media is more difficult than writing print media because it involves writing action and visual stimulus.
  • When students engage the task of writing for television, radio and new media they apply their writing skill.
  • Writers improve their skill as writers by reviewing the work of others as well as their own work.
  • All of what a writer does is about guiding the interpretive experience for the audience.



Journalism Today

Journalist Mark Spain at ActionNewJax
Journalist Mark Spain at ActionNewJax

Journalism has changed massively in the last five years, not to mention the last ten or 20. Today, journalism students must be prepared for a bigger workload as well as having skills in various forms of journalism, even if they only plan on working in one particular niche. Understanding the differences in today’s journalism can help one prepare for a better and brighter career.

Journalism Rule #1 – Being Versatile

Today’s journalists must be more versatile than they were in the past. With the internet being one of the most popular ways for the public to get their news, journalists must have experience in several different areas in order to be able to satisfy the need for digital information. Just a few things a journalist might want to be proficient in that didn’t really matter in the past includes website design, photography, social media, and web page layout. These skills help journalists manage web pages, create blogs, and provide information and news via the internet – no matter what branch of journalism they’re in.

Topher Sander - Metro Writer at Times-Union
Topher Sander – Metro Writer at Times-Union

Journalism Rule #2 – Transparency

The public these days is all about transparency. If they feel that a journalist or broadcasting company is taking one side or another, they will instantly see that and call it out. Transparency, truth, details, and objectivity are extremely important in today’s journalism. While opinion journalism is still popular, the public wants to know for sure what side a journalist is on. In any case, they want to know that the journalist is reporting the facts, regardless of what side they’re on. Transparency is extremely important.

Journalism Rule #3 – Keeping Up with the Game

In the same way that journalism is so different today, it also changes week to week and month

Anchor Rob Sweeting at News4Jax WJXT
Anchor Rob Sweeting at News4Jax WJXT

to month. With the increase in technology, the demand for more transparency, and the ever-changing public, journalists must be able to weather the changes in order to be successful. For this reason, journalists have to be willing to keep up with changes in the industry and in turn, provide the public with what they’re looking for. Without this, it’s easy for even the most experienced and successful journalist to go off the radar when it comes to importance and popularity.

The journalist who understands the need for more knowledge and many more skill sets, who is honest and transparent in their search for the truth, and who keeps up with the constant changes in the industry will surely experience success on his or her path. Those who are unwilling to see journalism as a very different ball game today may not be quite as successful.

By Kristi Carter in https://suite.io/kristi-carter/4bzk24m

What do I learn in PR and Advertising?

Major Concepts and Elements taught in MCM 302 – Public Relations and Advertising I

Learn how to manage events
Learn how to manage events

Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends.

Marketing is the management function that identifies human needs and wants, offers products and services to satisfy those demands, and causes transactions that deliver products and services in exchange for something of value to the provider.

Employee Communication/Internal relations is the specialized part of public relations that builds and maintains mutually beneficial relationships between managers and the employees on whom an organization’s success depends.

2013-11-12 08.46.03Publicity is information provided by an outside source that is used by the media because the information has news value. It is an uncontrolled method of placing messages in the media because the source does not pay the media for placement.

Advertising is information placed in the media by an identified sponsor that pays for the time or space. It is a controlled method of placing messages in the media.

Press agentry is creating newsworthy stories and events to attract media attention and to gain public notice.

Public affairs is the specialized part of public relations that builds and maintains organizational relationships with governmental agencies and community stakeholder groups in order to influence public policy.

Lobbying is the specialized part of public relations that builds and maintains relations with government, primarily to influence legislation and regulation.

Issues management is the process of anticipating, identifying, evaluating, and responding to issues and trends that affect an organization’s relationships with its publics.

Promote the "brand" of the school
Promote the “brand” of the school

Crisis management is the public relations specialty that helps organizations strategically respond to negative situations and to dialog with stakeholders affected by perceived and actual consequences of crises.

Investor relations is the specialized part of corporate public relations that builds and maintains mutually beneficial relationships with shareholders and others in the financial community to maximize market value.

Development is the specialized part of public relations in nonprofit organizations that builds and maintains relationships with donors, volunteers, and members to secure financial and volunteer support.

All effective organizations strive to establish and maintain relationships with those identified as important to organizational survival and growth.

The social function of public relations is to facilitate adjustment and maintenance in the social systems that provide us with our physical and social needs.